sustainable materials

Our Commitment to Sustainable Materials

At Her Genie, we believe that fashion should be both beautiful and responsible. That's why we're dedicated to using materials that are kind to both people and the planet. Here's how we ensure our fabrics meet the highest standards:

Organic Cotton

  • Eco-Friendly Cultivation: Our organic cotton is grown without harmful pesticides or synthetic fertilizers, promoting healthier ecosystems and reducing water consumption.

  • Superior Comfort: This results in softer, more breathable fabrics that are gentle on your skin.

Recycled Fibres

  • Reducing Waste: We incorporate recycled fibres, such as recycled polyester and nylon, into our garments, giving new life to materials that would otherwise contribute to landfill.

  • Maintaining Quality: Our recycled fabrics are carefully processed to ensure they meet our high standards for durability and comfort.

Linen

  • Natural and Sustainable: Linen is made from the flax plant, which requires minimal water and pesticides, making it a highly sustainable choice.

  • Breathable and Durable: Linen's natural fibres offer excellent breathability and become softer with each wash, ensuring longevity and comfort.

TENCEL™ Lyocell

  • Environmentally Friendly Production: TENCEL™ Lyocell is derived from sustainably sourced wood pulp through a closed-loop process that recycles water and solvents, minimizing environmental impact.

  • Soft and Versatile: This fabric is renowned for its silky softness, breathability, and versatility across various styles.

Our Material Selection Criteria

  • Sustainability: We prioritize materials that have a lower environmental footprint, including reduced water usage, lower carbon emissions, and minimal chemical processing.

  • Ethical Sourcing: All our materials are sourced from suppliers who adhere to fair labor practices, ensuring respect and dignity for workers.

  • Quality and Longevity: We choose fabrics known for their durability and comfort, so your Her Genie pieces remain wardrobe favourites for years to come.

By thoughtfully selecting our materials, Her Genie ensures that every garment not only enhances your style but also contributes to a more sustainable and ethical fashion industry.